Toyota Extends Relationship with AEG

Toyota, the Japanese carmaker, and AEG said pre-market Wednesday they are extending their comprehensive partnership across AEG’s flagship Southern California properties in a multiyear, multimillion-dollar renewal agreement.

The new agreement, brokered by AEG Global Partnerships, renews Toyota’s longstanding “Founding Partner” status at STAPLES Center (Founding Partner since 1999), L.A. LIVE (Founding Partner since 2007) and StubHub Center (Founding Partner since 2003). As one of AEG’s longest standing partners, Toyota will remain an official partner to the two-time Stanley Cup Champions, the LA Kings — building on an already 27-year relationship with the franchise. The renewal seeks to strengthen Toyota’s strategic stronghold in the booming Los Angeles sports and live events industry.

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