Celsius to Partner With A.S. Watson

Celsius, a maker of fitness drinks with the same name, said on Monday said its expanding its business in Hong Kong. The company will partner with A.S. Watson Industries, a member of A.S. Watson Group, which owns bottled water brand Watsons Water, and also other beverage distributing businesses for its planned expansion which is aimed at growing market share and strengthening the brand.

Celsius began its foray into the Hong Kong beverage market in November last year, when it reached a distribution agreement with A.S. Watson Group, the largest international health and beauty retailer in Asia and Europe. Celsius has set up a new business entity in Hong Kong known as Celsius Asia Holdings Limited, a wholly-owned subsidiary focused on Asia expansion.

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